Digital Logistics & The Billions of Dollars in Venture Capital Behind It
If you've been to a major freight or logistics conference in the past year or two you may have noticed the sessions shift from a focus on compliance and alliances to digitization, freight future-proofing, and technology. This is no coincidence. As the old saying goes, "Follow the money."
According to CB Insights , Venture Capital investments in freight tech surged at BitCoinian levels, going from $302M in 2012 to over $5B in 2016!
All of this new capital has made way for a new generation of logistics businesses as investors look to get in on the action. According to Forbes , every 5 days a new digital logistics start-up is born somewhere around the world.
Long ignored by tech and controlled by a number of industry giants, a lack of change has created a market condition ripe for disruption. Data is tech's domain and fewer industries rely on data more than logistics. Given the sheer volume of transactions, currency exchanges, shipping documents, invoices, inventory controls, etc. It's a wonder it has taken this long to usher shipping into the new Century.
Investors are realizing that as well as start-ups are beginning to cover the entire spectrum of logistics and freight forwarding. From overseas contract shipping to final mile delivery, entrepreneurs are looking to digitize the entire supply chain. The uberization of freight is upon us.
The young and savvy in Silicon Valley aren't the only ones recognizing opportunity. Age old players like DHL, FedEx, and DB Schenker have injected hundreds of millions of dollars into funding new tech initiatives. Amazon, who already turned retail on its head in the 00's, is looking to remain ahead of the curve and emerge as a major force in digital logistics.
However, unlike the major mainstays in the shipping industry, tech companies aren't hampered by large asset investments in ships, trucks, or warehouses. They aren't operating on old or outdated IT systems. Perhaps, most importantly, they aren't handcuffed by archaic corporate paradigms.
The arrival of the digital age in logistics isn't just on the horizon, it's here. There's no better opportunity than now to start future-proofing your own business and leveraging tech to your advantage.








