Black Friday & How It’s Changing Supply Chains
If you braved the crowds on Black Friday and waited in line at your nearest Target, Walmart, or mall you may not have had to wait long. As retailers look to extend deals throughout December, shoppers were lured by far fewer door-busters than in the past.
While Black Friday foot traffic has seen a decline of 1.6% in foot traffic year-over-year, this season saw that number climb nearly 3 points to 4%.
Shoppers are still spending. More than ever from the comfort of their own computers and mobile devices. Adobe Insights, which measures 80 percent of digital spending from 100 major U.S. retailers, reports that $5.03 billion was spent online by the end of Black Friday, an increase of 17 percent from a year ago.
And with mobile devices untethering consumers from their homes, shoppers were ordering over brunch, on the train, and even while in competitors stores. According to Adobe , purchases made on mobile devices accounted for nearly 37 percent of total revenue that day.
"The big story this holiday season is in mobile shopping. Retailers know this is where the audience is now and are delivering better experiences. On both Thanksgiving and Black Friday, the gap between mobile traffic and revenue is closing," said Mickey Mericle, VP of marketing and customer insights at Adobe. "Shoppers looking for discounts are getting better at using smartphones to quickly close the deal, and we are seeing better mobile conversion this season at over ten percent growth."
As The Wall Street Journal reports , this is fundamentally changing the ways in which retail supply chains operate. Walmart is offering in-store deals on larger items like toys, TVs, and appliances that eat up space while pushing consumers towards online deals that are more profitable to ship.
This retail optimization should also alter the way in which their partners approach their own supply side strategy . As big box stores look to keep easy to ship items in their distribution centers this opens the door for new consolidation opportunities.
With chargebacks increasing and delivery windows decreasing it is more vital than ever that shippers revise their LTL and TL consolidations and routing. According to SupplyChain247.com , these chargebacks are so common they can account for up to 13% of a retailer's revenue and millions in cost to their vendors. A problem few suppliers can afford to ignore.
Ready to review your shipping programs for 2018? Speak to an experienced adviser at Aborn & Co. today for a free consultation.
In Aborn & Co. news:
Our own Jill Carney is on this week's episode of The Shipping Pod podcast
to talk about how 3PL's, 4PL's , and Consultants work. Listen in as she discusses the history of Aborn & Co., emerging tech in the supply chain, ELDs, and wealth of other subjects. You can stream/download the show here
or on iTunes.








