Tidbit from Russ Aborn - Toledo Mud Hens
Part 2 of what caused the demise of the Interstate Commerce Commission
In 1887 when the ICC was put together, the railroads were picking and choosing which shippers would get rates that allowed them to make a living. You might assume those big shippers got better rates than small shippers, but you would be wrong. Two shippers of similar size in the same area shipping the same commodities to like destinations might have very different pricing. So, the ICC's mission was to make sure pricing was equitable. The company that had great rates and the company that had unfavorable rates, under the ICC, both now had terrible rates but it was fair. Over the years the Commission showed American businesses how to take on a problem and from it, make more problems. Soon, they were responsible for telephone prices and surface carriers, too.
In the years leading up to The Motor Carrier Act of 1980
, which began the process of deregulating the trucking business, the industry was such a mess, even our elected officials were sick of it. In 1980 if a Boston company gave Carolina Freight, Roadway, Yellow, ABF, McLean, CF an identical shipment going to Charlotte, the cost was the same, by regulation. It would not matter if one shipper was GE and the other Aunt Bee, it would cost the same and also take five days in transit. The carriers had no reason to compete on anything other than shipper's lunches, snappy ball caps with carrier logos, and tickets to your version of the Toledo Mud Hens.
So, imagine, everyone charges the same price and the service stinks. Then in 1981, Yellow Freight put in a 5% discount for some bigger shippers. The other carriers responded by having temper tantrums. Not long after, Arthur Imperatore, president of APA Transport, stood in front of a ballroom teeming with shippers and screamed: "This will not stand." He did everything but bang his shoe on the podium.
Happily, before long the other carriers began discounting for some shippers, too. Then because the carriers had the authority to manage their rates, carriers began to change their rate bases to reflect their needs.
Roadway was a carrier that started in Ohio. They had shipper customers of long-standing in the Midwest. Roadway reduced their base tariff to attract inbound to reduce the empty miles on their linehaul inbound to the Midwest. The other carriers followed suit and the result was you could pay more for freight with a 10% discount with Carrier A than you would a 5% with Carrier B. It was confusing, and unfortunately, the service still stunk.
To be continued...
About the author:
Working with more than 300 companies over his career, Russ is a transportation expert who has conducted 100s of assignments aimed at reducing transportation costs. Russ is involved in freight negotiations for clients at the level of more than $300 million annually.



