5 Tips for Keeping Your Cool When Selecting a Reefer Carrier

Timothy Dooner • November 16, 2018

( Listen to this article )


Refrigerated trucks, also known as reefer trucks or reefers, are a cold chain solution that has sent chills down the spine of brokers the world over. But what are reefer trucks and what is it about them that gives them that frosty reception?

The term reefer simply refers to a truck, trailer, or shipping container equipped with a refrigeration unit that transports temperature sensitive cargo. From railroad cars covered in blocks of ice in the 1840's, to ice trucks in the 1910's, to the modern fleets of today, refrigerated trucking has become one of the most vital and specialized components of the supply chain. In fact, over 90% of the food that Americans eat is hauled by refrigerated trucks. Reefers carry much more than just food though. Other products like medicine, electronics, flowers, perfume, cosmetics, and fine art make their way via refrigerated truck, trailer, and container.

Since refrigerated trucks are such an important part of US commerce and cold chain solutions it should be easy to find a carrier, right?

Unfortunately, things are not that simple. The time sensitive, temperature controlled world of refrigerated shipping comes with its own set of rules and players. Unlike general and FAK (freight all kinds) cargo, reefer carriers are extremely fragmented. Since there isn't a singular network of carriers that you can plug in to, shippers are often required to work out multiple carrier relationships in regions that span the length of their delivery reach. In addition, delivery is a much greater challenge. Windows are shorter, appointment times are stricter, penalties are steeper, and there is always the risk of losing some or all of a load to spoilage.


But, this is worth knowing as understanding the requirements for refrigeration can help the carrier and the customer save money.


Here are 5 tips for keeping your cool when selecting a reefer carrier :

  1. Geography – Before you can book anything you're going to want to know where it is going and what needs to get there. This is true of any cargo but even more so with reefer cargo. Not only are the FTL (full truck load) and LTL (less than truck load) carriers fragmented, but seasonal and ambient temperatures also must be considered. The same cargo headed to Reno in August is going to have much different temperature considerations than a similar trailer en route to Buffalo in February.

  2. Temperature – Refrigerated trailers maintain a temperature between 55 degrees Fahrenheit to -20 degrees Fahrenheit. How well and accurately they do so is another story. Once you determine the temperature range for your product you'll then need to make sure that your carrier can move and maintain their trailer within that range. Not all carriers are flexible enough to move goods within a wide spectrum of temperatures.

  3. Loading – When stuffing a reefer container you'll need to consider the commodity type and packaging being used. Since temperature is so important it is crucial that proper air flow is maintained throughout the trailer. As a general rule, frozen cargo only requires free flowing air to circulate around the product, whereas chilled commodities such as fresh fruits and vegetables require air to flow through the cargo. There are several different loading techniques like block and palatalized stowage which allow for centralized air flow depending upon if the cargo is loose or not. How your goods are loaded will determine how much cargo can fit in a trailer. Knowing this can help greatly towards optimizing your supply chain by properly allocating FTL and LTL shipments based on space.

  4. Technology – Now that you know your temperature needs you'll have to work with a carrier who can not just move cargo at that temperature but one who can monitor it along the way. Making sure a trailer is 25 degrees when it pulls out of the lot is one thing, but knowing it's still 25 degrees in there at high noon at a rest stop in Fresno is another piece of mind entirely. Nowadays, many carriers offer remote monitoring which is incredibly useful for more sensitive goods with much smaller temperature ranges. Whether the temperature is monitored remotely or not, you'll also want to discuss with your carrier where monitoring devices will be placed. Poor placement can lead to inaccurate readings. Other types of temperature assists like dry ice should also be considered depending on your needs. And of course, carriers who can provide clean data will go a long way in reducing spoilage by optimizing your loads.

  5. Communication – Not only do you need a carrier who can move your goods on time, at the right temperature, and to the right place but you need one who can make the delivery appointment. Although the shipper and buyer may have agreed to a specific delivery window, once the carrier has the goods they may try to confirm delivery outside of these agreed upon times. This can come with steep penalties, lost cargo, and spoiled relationships. It's crucial that this final detail is ironed out with the trucker as it separates the good carriers from the great ones. You'll also want to have a clear handling guideline that outlines an "out of temperature" agreement so there is no question who is on the hook for any carrier negligence.

There's a lot to be mindful of here and going it alone can be an uphill battle. Reach out to Aborn & Co. today to learn more about how to find and develop strong relationships with carriers in this market.

Listen to this article on the latest episode of Consulting Logistics below or subscribe now on iTunes , Spotify , or simply search your favorite podcast player for Consulting Logistics!

Brendan Lawler Joins FreightPlus
October 4, 2022
Innovative managed transportation provider continues to invest in hiring and developing the best talent within the logistics space QUINCY, Mass — FreightPlus, a data-driven managed transportation solutions provider, announced Brendan Lawler has joined as Senior Manager of Strategic Planning and Customer Service. Lawler brings in over seven years of experience leading diverse, cross-functional teams in challenging, chaotic, and ambiguous environments. In his new role, Lawler will own all aspects of planning, optimizing, appointing, tracking and servicing customers’ freight. He looks forward to standardizing the planning and customer service functions within the department and incrementally improving the throughput of the team through process improvement and technology integration. “I am energized by the opportunity to help continue FreightPlus’s growth as a data-driven transportation management solutions provider,” says Lawler. “I’m eager to use my experience in leading teams toward operational excellence to enhance the customized service for our clients. FreightPlus's mission to ‘simplify complex logistics together’ embodies the people-driven culture that I value so deeply. I look forward to joining a company that is team-focused and has a proven track record of transforming ideas into innovative solutions that create sustainable impact.” Lawler previously served as a Captain in the Marine Corps and as Senior Operations Manager within Amazon Transportation Services, where he focused on driving operational excellence and utilizing new technology to drive process improvements. In his tenure, he was responsible for developing and implementing new network-level process improvements for both under-the-roof (UTR) and over-the-road (OTR) operations, as well as spearheading the effort of optimizing the synchronization of warehouse and transportation operations. With revenue and employee count quadrupling over the past five years, FreightPlus was listed no. 184 on the Inc. 5000 list of fastest-growing private companies in America in 2022. Chief Operating Officer Ben Graeff comments, “I am so excited to welcome Brendan to FreightPlus. Brendan brings a deep background in operational excellence from his time in the Marine Corps and Amazon Transportation. He is a quiet leader that leads by example, lives in the day-to-day details, and is the exact right person to help us scale our operation and customer service teams through our continued growth.” About FreightPlus FreightPlus is an industry provider of data-driven transportation management, offering businesses customized and fully tailored managed transportation solutions in a boutique environment where clients get the individual attention they deserve. FreightPlus combines first class customer service with innovative technology and industry best practices to help mid-size and growing companies work efficiently in the $800B domestic transportation market. Visit FreightPlus.io for more information. ### Media Contact: Courtney Conyers Marketing & Communications cconyers@freightplus.io
August 16, 2022
For the 2nd Time, FreightPlus Appears on the Inc. 5000, Ranking No. 184 on the List of Fastest-growing Privately Held Companies in America FreightPlus recognizes a three-year revenue growth rate of 2,846%  NEW YORK, August 16, 2022 – Today, Inc. revealed that FreightPlus is No. 184 on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000. “We are honored to be featured on the annual Inc. 5000 list for the second year in a row,” said Stephen Aborn, FreightPlus Chief Executive Officer. “This award and our ranking reflect the continuous dedication from our team to providing our customers with the people, technology and processes to build best-in-class logistics programs. We are thrilled to be recognized as we strive to bring customer-centric and innovative solutions to the world of logistics.” The companies on the 2022 Inc. 5000 have not only been successful, but have also demonstrated resilience amid supply chain woes, labor shortages, and the ongoing impact of Covid-19. Among the top 500, the average median three-year revenue growth rate soared to 2,144 percent. Together, those companies added more than 68,394 jobs over the past three years. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000 . The top 500 companies are featured in the September issue of Inc. magazine, which will be available on August 23. “The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.” About FreightPlus FreightPlus is an industry provider of data-driven transportation management offering businesses customized and fully tailored managed transportation solutions in a boutique environment where clients get the individual attention they deserve. FreightPlus combines first class customer service with innovative technology and industry practices to help mid-size and growing companies work efficiently in the $800B domestic transportation market. Visit https://www.freightplus.io/ for more information. Media Contact: Courtney Conyers cconyers@freightplus.io
July 26, 2022
Innovative managed transportation provider brings on LTL industry leader to continue to support rapid growth QUINCY, Mass — FreightPlus, a data-driven managed transportation solutions provider, has announced the expansion of their company with the hiring of Curtis Garrett, joining as Senior Vice President of LTL. Garrett will focus on improving carrier relationships and interactions through utilizing technology and strategic processes. With revenue and employee count quadrupling over the past five years, FreightPlus was named the second-fastest growing privately held company in Massachusetts by the Boston Business Journal. FreightPlus was also listed as the 783 rd fastest-growing company on the 2021 Inc 5000 list. CEO Stephen Aborn commented, “I am thrilled to have the opportunity to work with Curtis. Expanding our team with his experience is a great step in the right direction for FreightPlus as we continue to look for the most innovative and ambitious thinkers in the logistics space.” Garrett brings fifteen years of LTL experience prior to joining FreightPlus, including eight with ODFL in operations, driving, pricing, yield, and W&I. Since departing from ODFL, he has spent six years on the 3PL, software and consulting side of the industry, recently serving as Vice President of Pricing and then Chief Strategy Officer at Reconex. Garrett is fascinated with technology and is truly a student of the industry. Having overseen hundreds of millions of dollars in revenue on the business profitability side, as well as pricing and carrier relationships and procurement, Garrett is more determined than ever to break down silos and get everyone on the same playing field. “I am beyond excited to join FreightPlus”, said Garrett on his new role. He continued, “from what I have witnessed, this company has all the right parts and pieces – customer obsession, innovation, and grit – to do big things in the freight industry and I could not be more excited to be a part of it.” About FreightPlus FreightPlus is an industry provider of data-driven transportation management offering businesses customized and fully tailored managed transportation solutions in a boutique environment where clients get the individual attention they deserve. FreightPlus combines first-class customer service with innovative technology and industry practices to help mid-size and growing companies work efficiently in the $800B domestic transportation market. Visit https://www.freightplus.io/ for more information. Media Contact: Courtney Conyers cconyers@freightplus.io
FreightPlus Named to Boston Business Journal's Fast 50 List
March 28, 2022
FreightPlus has been named to Boston Business Journal's exclusive 2022 Fast 50 list for the first time.
Ben Graeff Appointed as FreightPlus Chief Operating Officer
March 7, 2022
Innovative managed transportation provider continues to invest in executive team to support the company’s rapid growth. QUINCY, Mass — FreightPlus, a data-driven managed transportation solutions provider, announced Ben Graeff has joined as Chief Operating Officer, the first in company history. Graeff will be responsible for the company’s operational, managerial, and product strategy, as well as driving day to day and quarterly results and innovation in FreightPlus’ next stage of scale and growth. With revenue and employee count quadrupling over the past five years, FreightPlus was named to The Inc. 5000 list of fastest-growing private companies in America in 2021. CEO Stephen Aborn commented, “I am thrilled to welcome Ben to FreightPlus. His natural ability to lead and his experience scaling large businesses at the intersection of technology and operations will be invaluable to our growth story. Every person or partner that works with Ben will be better for it.” Graeff brings over 10 years of experience building technology and businesses at Amazon. Prior to joining FreightPlus, he served as Sr. Manager, Product Management and Data Analytics within Amazon Transportation Services. During his tenure, Graeff was responsible for P&L ownership in Amazon’s consumer retail division, developing new software and customer experiences for Amazon Prime, as well as product development and business results in operations and logistics across the globe. “I am excited to join a company whose mission embodies solving complex problems in partnership with its customers,” said Graeff on his new role. He continued, “Like all great organizations , FreightPlus is powered by its people. I’m eager to join this growing team and blend my experience in building and developing organizations with delivering fast-paced results through people, process and technology. FreightPlus’ commitment to driving long-term partnerships, cost savings and strong service for our customers aligns closely to my core values. I look forward to continuing to build the products, processes, programs and technologies to drive FreightPlus’ future growth as a data-driven transportation management service.” About FreightPlus About FreightPlus FreightPlus is an industry provider of data-driven transportation management offering businesses customized and fully tailored managed transportation solutions in a boutique environment where clients get the individual attention they deserve. FreightPlus combines first-class customer service with innovative technology and industry practices to help mid-size and growing companies work efficiently in the $800B domestic transportation market. Visit https://www.freightplus.io/ for more information. Media Contact: Courtney Conyers cconyers@freightplus.io
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